We help Australians work smarter with AI.
The Prompt started with a simple observation: there are thousands of AI tools launching every month, and most people have no idea which ones are actually worth their time.
We're a small team based in Perth, Western Australia. We test every tool we feature, write honest reviews, and create prompt templates that actually work. No sponsored placements, no pay-to-play rankings. If a tool is featured, it's because we genuinely think it's worth your time.
Our AI tools directory currently features over 150 tools across 8 categories, with new tools added weekly. Every tool listing includes curated prompt templates so you can get value from day one — not just another bookmark that gathers dust.
The Prompt Weekly, our free newsletter, reaches 2,400+ Australian professionals every Friday. It's a 5-minute read covering one tool deep-dive, three ready-to-use prompts, and the AI news that actually matters for Australian businesses.
What we believe
AI tools should make your life easier, not more complicated. That's why every review focuses on practical use cases, not feature lists. We write for the café owner in Melbourne who wants to automate invoicing, the marketing manager in Sydney who needs better content, and the developer in Brisbane looking for the right coding assistant.
We're building towards a prompt marketplace where the best prompt engineers can share and sell their work. If you're interested in becoming a creator, join our newsletter to be first in line.
How we make money
Transparency matters to us. We earn money through affiliate partnerships with the tools we recommend. When you click an affiliate link and sign up, we may earn a commission at no extra cost to you. This never influences our reviews — we've turned down affiliate deals for tools we don't believe in.
In the future, our prompt marketplace will earn a commission on sales. That's it. No ads, no sponsored content, no paywalled reviews.